Effective August 24, 2026

Privacy should feel like peace of mind.

Beta policy. This policy covers the current TestFlight build and website. Publisher identity and a monitored privacy address will be finalized before public App Store release.

Lofty is designed as a private reflection practice. This policy explains what the app handles, where it stays, and the limited information we may use to improve reliability.

Information you create

Your favorites, recently viewed questions, custom questions, reminder choices, and evidence-journal entries are stored locally on your device. Some question and preference data is shared locally with the Lofty widget through Apple’s App Group technology. We do not receive the content of your journal entries, custom questions, or searches.

Notifications and sharing

Reminders are scheduled as local notifications on your device. When you choose to share a question, iOS presents Apple’s share sheet and sends the content only to the destination you select. Lofty does not know which destination you choose.

Analytics and diagnostics

The beta uses Apple’s App Store Connect and TestFlight diagnostics to understand crashes, launch performance, sessions, and broad usage trends. Apple provides this information subject to its privacy protections and reporting thresholds.

With the in-app “Share anonymous analytics” control enabled, Lofty sends a limited, allow-listed set of product-interaction events to PostHog in the United States. These events help us understand whether onboarding, questions, ratings, favorites, sharing, reminders, widgets, and Meditate are working. PostHog autocapture, session replay, advertising identifiers, and person profiles are disabled.

The website may send anonymous beta-funnel events to PostHog when its public ingestion token is configured. These events are limited to viewing the beta page and selecting its TestFlight, join, or help links, plus campaign source labels.

We do not send question text, journal text, custom-question text, search terms, exact reminder schedules, names, email addresses, advertising identifiers, payment data, or health information to product analytics.

Tracking and advertising

Lofty does not use cross-app tracking, sell personal information, or show targeted advertising.

Retention and deletion

You can remove locally stored information using the app’s controls where available or by deleting the app. Removing the app also removes its local data, subject to normal device backups managed by Apple.

Children

Lofty is not directed to children under 13, and we do not knowingly collect personal information from children.

Wellness disclaimer

Lofty supports personal reflection and is not medical, mental-health, financial, or professional advice. It is not a substitute for care from a qualified professional.

Changes and contact

We may update this policy as the app evolves. Material changes will be reflected by a new effective date. During the private beta, privacy and support requests can be submitted through the support page; a permanent contact address will be published before the public beta.